Brand Strategy, Content & Copywriting for Jill Malek
Jill Malek is a design studio that creates wallcoverings, rugs and textiles for the interior design and architecture community. Inspired by the fluid forms found both in natural and urban landscapes, the studio is a pioneer in the use of dimensional materials in commercial wallcovering, raising the industry’s bar by creating transformative products that promote wellness and illustrate expressive forms in nature.
Services:
Brand Strategy
Content Strategy
Copywriting
The Project:
After successfully scaling a wall coverings business for over a decade, Jill Malek needed a change. Jill Malek enlisted us to help create a new identity for her studio that better served her target audience of designers and architects working on projects for healthcare, wellness, retail & corporate interiors.
The Solution:
Together with the help of Jill herself, we kicked off the project with a deep-dive of her company and previous projects in order to determine the studio’s mission & vision as well as the brand’s narrative & values. After discovering her background in graphic design as well as learning that she came from a family of those committed to serving others, we landed on the idea of creating spaces that inspired a sense of calm and transformation & set out to convey these feelings from content to copywriting.